3 Reasons Why Your Website Needs A Blog
Blogs have transformed the way we communicate with one another, and how we find information on the internet. They’re a great tool for businesses that want to reach out to their target audience in a personal way to make sure their clients understand their products or services. For many business owners, this might seem like too much work – but it really isn’t.
Here’s a look at why you should have a blog on your website:
1. Blogs make the connection between customer and company more human because they offer insight and deeper connection to a company’s solutions and how they align with the viewers’ challenges. This can help establish loyalty for customers.
2. Blogging can also help increase the domain authority of a website, which will result in more people visiting.
A blog on a company’s website helps search engines index and rank the site better for the most important keywords since their content continuously expands as “digital real estate” within their website. These blogs are then ranked based on relevancy to other websites that have been indexed by that search engine.
3. Blogs also help people find answers they’re looking for when searching through Google, Bing, and other popular search engines because the content is easily digestible. Additionally, the search engines typically have a longer form to provide detailed information on certain topics with relevance to the company’s niche market.
Within the text, search engines are scanning for and indexing relevant keywords to gain a deeper understanding of your business. So next time a customer searches for answers that you’re capable of handling, the search engine knows you can provide the user’s answer.
Simply put, blogs on websites drive traffic, create leads for sales teams, expand web presence and improve search results.
One of the most challenging things for a business when adding a blog to its website is generating the most important topics that align with the brand in a way that will benefit SEO. Creative2 works with our clients to not only identify the correct topic, but to also quickly gather the most important information from our clients and assist in writing in a marketable way.