8 Proven Strategies for Boosting Your Business with Social Media in the New Year

Welcome to our blog post on 8 Proven Strategies for Boosting Your Business with Social Media in the New Year! Are you looking to up your social media game in the new year and drive more business? Look no further!

In this post, we’ll be sharing 8 tested and proven strategies that will help you boost your business through social media. From creating a content calendar to leveraging influencer marketing, these strategies will set you up for success on social media and help you reach your business goals. So, let’s get started!

Identify your target audience

Before you start posting on social media, it’s important to know who you are trying to reach. This will help you create content that resonates with your audience and effectively promotes your business.

To identify your target audience for social media, consider the following steps:

1. Define your goals and objectives for using social media.
2. Research your audience demographics, such as age, gender, location, income, and education.
3. Analyze your current customer base to understand their behaviors, interests, and values.
4. Study your competition to see who they target and what kind of content they share.
5. Use social media insights and analytics to track engagement and understand your audience’s preferences.
6. Continuously review and adjust your targeting strategies based on data and feedback.

Choose the right platforms

Not all social media platforms are created equal. Different platforms have different audiences, so it’s important to choose the ones that are most likely to reach your target audience. It’s important to start with one or two platforms, build a presence and engage with your audience, then expand to other platforms as needed.

To choose the right social media platforms for your business, consider the following factors:

1. Your target audience: Determine where your target audience is most active and choose platforms accordingly.
2. Platform demographics: Research the demographics of each platform to see if they align with your target audience.
3. Platform features: Look at the unique features of each platform to see if they match your business goals.
4. Your resources: Consider the time, budget, and manpower required to effectively manage each platform.
5. Competitor presence: Check which platforms your competitors are using and whether they’re having success.
6. Brand fit: Choose platforms that align with your brand image and messaging.

Create a Content Calendar

Planning out your content in advance can help you stay organized and ensure that you are consistently posting valuable content for your audience. Having a content calendar helps ensure a cohesive and strategic approach to social media marketing. 

A content calendar for scheduling social media posts can help with:

1. Consistency: Ensure a consistent posting schedule and brand voice across platforms.
2. Planning: Plan and organize content in advance, reducing last-minute scrambling for ideas.
3. Tracking: Track and measure the success of past posts and make informed decisions for future content.
4. Collaboration: Allow multiple team members to easily view, suggest, and plan content.
5. Integration: Integrate with other marketing efforts, such as product launches, promotions, and events.
6. Time management: Save time by batch-creating and scheduling posts in advance.
7. Avoiding over saturation: Avoid overwhelming followers by spacing out posts and avoiding multiple posts in a short period.

 Engage with Your Audience

Social media is not a one-way street. Make sure to respond to comments and messages from your followers and engage with them on a regular basis.  Remember to always be authentic and provide value to your audience. This will help foster a strong and engaged community.

To engage with your audience on social media as a business, consider the following strategies:

1. Respond to comments and messages: Respond to comments and messages promptly and professionally.
2. Create interactive content: Use polls, quizzes, and other interactive content to encourage engagement.
3. Ask for feedback: Ask for feedback and suggestions from your audience to better understand their needs.
4. Share user-generated content: Share and promote content created by your audience, such as product reviews and testimonials.
5. Host contests and giveaways: Host contests and giveaways to encourage participation and generate buzz.
6. Collaborate with influencers and partners: Collaborate with influencers and partners to reach a larger audience.
7. Live events: Host live events and Q&A sessions to give your audience a behind-the-scenes look at your brand.

Use Hashtags

Hashtags can help your content get discovered by people who are interested in the topics you are posting about. Use relevant hashtags to increase the chances of your content being seen by your target audience. Hashtags can be a powerful tool for businesses to increase visibility, reach, and engagement on social media.

Using hashtags on social media as a business can help with:

1. Reach: Expanding your reach by making content discoverable to users searching for specific topics.
2. Categorization: Categorizing content by theme or topic to make it easier for users to find and engage.
3. Branding: Establishing your brand and creating a sense of community through the use of branded hashtags.
4. Campaigns: Supporting campaigns and promotions by using relevant and unique hashtags.
5. Trends: Staying on top of trending topics and piggybacking on popular conversations by using relevant hashtags.

When using hashtags, consider the following tips:

1. Be relevant: Choose hashtags that are relevant to your content and audience.
2. Be specific: Use specific, niche hashtags to reach a targeted audience.
3. Be unique: Create unique, branded hashtags for your business.
4. Limit the number: Use a maximum of 5-7 hashtags per post for maximum visibility and engagement.
5. Keep them updated: Continuously research and update your list of hashtags to ensure they stay relevant and effective.

Collaborate with Influencers

Partnering with influencers in your industry can help you reach a larger audience and establish your brand as a thought leader in your field. When collaborating with influencers, it’s important to focus on authenticity and mutual benefit. The influencer should be a natural fit for your brand and their followers should be genuinely interested in your products or services. This will lead to more effective and successful partnerships.

Run Social Media Promotions

Promotions and contests are a great way to generate buzz and get people talking about your business on social media. Social media promotions can be a cost-effective way to reach your target audience, increase engagement, and drive results for your business. It’s important to have clear goals, target the right audience, and track your results to make informed decisions for future promotions.

For instance, take a look at Birchbox’s giveaway campaign on their Instagram account. They showcased their range of new products from Living Proof Inc. and gave away exclusive sets to some lucky winner.

Running social media promotions can be helpful to a brand because they can:

1. Boost engagement: Increase engagement by encouraging followers to like, comment, and share your posts.
2. Drive traffic: Drive traffic to your website and increase sales through the use of discount codes and special offers.
3. Increase brand awareness: Reach a larger audience and increase brand awareness through the promotion of your products or services.
4. Build brand loyalty: Build brand loyalty by offering exclusive benefits and perks to your social media followers.
5. Collect data: Collect data on your audience and their preferences through the tracking of coupon redemptions and engagement.
6. Encourage user-generated content: Encourage user-generated content by asking followers to share their experiences and reviews.
7. Stand out: Stand out in a crowded social media space by offering unique and compelling promotions.

Track Your Results

Use social media analytics tools to track the performance of your posts and see what is working well and what could be improved upon. Social media analytics tools help businesses track and measure the performance of their social media campaigns and content. When choosing a social media analytics tool, consider the features and metrics that are most important for your business and make sure the tool integrates with your existing marketing technology stack.

Some of the key benefits of using social media analytics tools include:

1. Insights: Gain insights into your audience demographics, behavior, and preferences.
2. Performance tracking: Track and measure the performance of your social media campaigns and content, including reach, engagement, and conversions.
3. Competitive analysis: Monitor the performance of your competitors and stay ahead of industry trends.
4. ROI: Measure the return on investment (ROI) of your social media efforts and allocate resources effectively.
5. Content optimization: Optimize your content strategy based on data-driven insights and performance metrics.

Some popular social media analytics tools include:

1. Google Analytics: A comprehensive platform for tracking website traffic and conversions.
2. Hootsuite Insights: A social media analytics tool that provides insights into audience demographics, engagement, and content performance.
3. Sprout Social: A platform that provides comprehensive analytics, including social listening, competitor analysis, and ROI tracking.
4. Facebook Analytics: A tool that provides insights into your Facebook page performance and audience behavior.
5. Buffer Analyze: A social media analytics tool that provides performance metrics and insights for multiple social media platforms.

By implementing these 8 proven strategies for boosting your business with social media, you can set yourself up for success in the new year and beyond. From optimizing your profiles and creating compelling content, to running targeted ads and analyzing your performance, these tactics will help you get the most out of your social media efforts.

As you continue to grow and evolve your social media strategy, remember to stay up-to-date on the latest trends and best practices to ensure that you’re making the most of these powerful platforms. With the right approach, you can use social media to drive brand awareness, generate leads, and increase sales for your business in the new year and beyond. 

If you found this article helpful, contact us today to learn more about how we can help you reach your goals! Also, be sure to check out our other blog posts for more helpful tips and updates.