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      How Creative2 Approaches Responsive Design

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      September 21, 2021
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      Why should you be concerned about responsive design? Let’s start by defining the term.

      Responsive design is an approach to designing a website that looks and functions well for all users and devices. A responsive interface is critical to ensure that the most usable and engaging product is delivered to the client.

      We have all visited a website or used an app and noticed things just don’t look right on our device. Maybe content is stretched or text and images extend out of view. These kinds of issues are usually the result of rushing a product.

      More than just causing an eyesore, these design issues can create serious functional problems for users. If your client can’t access the menus or buttons needed to make selections, you’re likely losing out on business and engagement. Not only can this lead to the loss of a client, it can damage your brand through word of mouth among frustrated consumers.

      At Creative2, our designers and developers are well-versed in creating responsive websites and applications that are both appealing and functional. Our integrated team of designers and developers use a holistic approach to create the best websites for your needs. The combined perspective of these teams ensures that we’re able to anticipate and avoid common design pitfalls.

      The Creative2 team is equipped to work with a variety of technologies, but our preference for front-end styling is Tailwind CSS. This opinionated CSS framework is utility based rather than purely class based. Understanding the technical jargon is less important than understanding what that means for our clients — bottom line, this framework helps us prototype designs faster and more efficiently.

      Tailwind CSS provides an amazing mobile-first responsive development approach. We can quickly customize an element’s appearance for different device sizes and widths. This “baked-in” approach to responsive design is not completely unique to Tailwind, but its implementation, combined with our team’s experience, ensures that we’re on the quickest possible path to creating a functional, fully responsive, and visually impressive design.

      Tailwind differs from other frameworks like Bootstrap and Material Design, which offer high-level components for common elements like buttons and cards. Tailwind is more flexible with its utility-focused approach. The team at Tailwind provides a lot of sample UI elements that allow teams to quickly prototype and build elegant, well-tested interfaces. However, there’s inherently more freedom to break from the mold. Their approach makes customization a breeze for clients who want to craft their own style and really build their brand narrative through their site.

      Tailwind CSS is just one of the many tools that our team has proficiency using. We prefer it because it allows us the flexibility to bring our clients’ vision to life quickly and effectively. In that way, it’s not so much the tool, but how it’s used that adds value.

      Our approach always puts the interests of our clients first. Our team is always excited to craft tailored solutions that artfully balance the latest technologies with the enduring ones.

      Chris Murray
      Chris is a Laravel (PHP) developer. He aspires to build elegant, human-focused solutions to complex technical problems.