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Helping organizations develop compelling solutions to thrive in ever-evolving digital landscapes.

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WORK

Creative2’s web design and development process goes deeper than just standing up a site. We walk through a fun and discovery-laden conversation that helps organizations not only look great online but uncover details that will translate throughout their marketing and communications strategies. We start with a discovery meeting, review branding opportunities, content and asset strategy, and how the site ties into a broader conversion plan. Once those pieces are in place, we move into wireframes, performance-focused design, development, and a thorough testing process before launch.
Creative2's brand development process begins with researching organizational goals, buyer personas and competitors, then moves to creating a “Branding Brief” outline. We then develop ideation boards, grayscale concepts, final visuals for logos and marks, as well as a style guide that will cover Pantone and CMYK colors, typography, and iconography. During this process, Creative2 identifies stock samples for photo and video styles consistent with the brand, performs a high level mockup of how the logo will appear on corporate assets, and provides a one-sheet of written language examples that are consistent with the organization's tone.