The Call to Unite
Bringing millions of people together 24 hours during the COVID-19 lockdown
Introduction
- Client:
- The Call to Unite
- Industry:
- Non-Profit
- Capability:
- Websites, Hosting, Live Support
The Impact of COVID-19
Billions of people around the world were isolated and anxious because of the COVID-19 pandemic - unable to gather with loved ones, go to work, or even mourn those they lost. Still, in this moment of isolation, millions began rising to the occasions by showing each other love and support in countless ways. The Call to United was a celebration of those acts of humanity and an invitation to the world to join in lifting one another in this moment of need.
How Creative2 supported
Creative2 partnered alongside some of the world's most well-known tech companies (including Facebook, YouTube, Twitch, Twitter, LinkedIn, SiriusXM, and Spotify) to provide web and hosting support for the live-streamed event. Our team worked behind-the-scenes to help bring an uninterrupted 24-hour stream of the event, featuring Oprah Winfrey, Julia Roberts, President George W. Bush, and other A-list celebrities.
The Results
The event’s lineup was a testament to the diversity of the human spirit and to the power of this shared moment – ranging from ex-Presidents to ex-cons, from monk to musicians, imams, swamis, artists, poets, dancers, singers, painters, spiritualists, activists, entrepreneurs, teachers, and many others who left us all with light in the darkness. One viewer, who watched over 17 hours of the event, likened the experience to being immersed in a “sacred river” – stories of humanity, flowing one after another, all linked in common purpose.
- 25M+
- content views
- 3.7B
- media impressions
- 3K
- press hits
Featured In:
The Story of
UNITE
UNITE is a collaborative led by Tim Shriver and people from all walks of life who are dedicated to creating and supporting projects that address universal challenges we can only solve together.
1. New media experiences to tell stories of Americans who are uniters - who are showing us how to work together across divides to solve problems in their communities, their schools, their churches and their families, bringing Americans starving for a new way together like never before.
2. Catalyze solutions by assembling surprisingly diverse teams of uniters to solve problems of the whole that we can overcome only if we join together.
3. Undertake studies that result in fresh insights about what it will take for each of us to step into the identity of the uniter – and fulfill the promise of our country.
1. New media experiences to tell stories of Americans who are uniters - who are showing us how to work together across divides to solve problems in their communities, their schools, their churches and their families, bringing Americans starving for a new way together like never before.
2. Catalyze solutions by assembling surprisingly diverse teams of uniters to solve problems of the whole that we can overcome only if we join together.
3. Undertake studies that result in fresh insights about what it will take for each of us to step into the identity of the uniter – and fulfill the promise of our country.
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