Creative2 worked with United for Medical Research to design and develop a responsive web experience that highlights the specific people and jobs that are supported by NIH-funded research.
"Trading Card" Design
Featured NIH employees are highlighted using a "trading card" design, each including their function and bio information. The site takes an interactive approach, allowing the visitor to "flip" the card to read details about each person. Cards are easily shareable via social media and can also be downloaded.
Subtle motion and effects throughout the site add visual interest
Integration with map and printable PDFs
Once uploaded to the WordPress backend, cards are automatically added to the correct state slideout on the website's map display. They are also added to the state's printable PDF.